At the beginning of my third year in University, I had the opportunity to choose my own brief to work on. I decided to go with an advertising campaign for The Idle Man, an online mens fashion brand. Its aim was to raise awareness of this new clothing brand, and I decided to design an app, as I believe that would widen their audience significantly among the younger generation, which is The Idle Man's target audience.
The app would include many different elements, including buying clothing and reading articles from The Idle Man staff. The articles would include hints and styling tips and how to
